Less login friction. More paid subscribers.
With FastPass, readers tap a link in your newsletter and land on your site already signed in. No passwords to remember, so more readers make it past the paywall and become paid subscribers.
No passwords
Readers are signed in automatically when they tap a link in your newsletter.
Fewer drop-offs
A forgotten password is where many readers give up. FastPass removes that step.
Secure where it counts
Require a one-time passcode on the My Account page, so a forwarded email never opens someone’s account.
How it works
- 1
Send
Your newsletter goes out as usual.
- 2
Tap
A reader taps any story link in the email.
- 3
Read
They land on your site already signed in, past the paywall.
Questions publishers ask
Is FastPass secure?
Yes. For sensitive pages like My Account, you can require a one-time passcode (OTP). That way, if a newsletter gets forwarded, the person it was forwarded to can’t get into the subscriber’s account.
Do readers have to set anything up?
No. It works automatically for subscribers who receive your newsletter.
Which plans include FastPass?
FastPass is included with the Daily and Regional plans.
