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As the media landscape continues to evolve, local news organizations face significant challenges in monetizing their content. Subscription-based paywalls have emerged as a potential solution to sustain local journalism by providing a reliable revenue stream. However, the implementation and management of paywalls require careful consideration. While Software-as-a-Service (SaaS) platforms offer convenience and flexibility in various… Continue reading Limitations of SaaS Platforms for Local News Subscription Paywall Management

If you’re looking for a more affordable solution to Newspack for your publication, we are here to help. PaywallProject is laser-focused on building sustainable revenue for local news publishers. What exactly does PaywallProject offer? We manage the tech stack so you can publish content! After coming aboard PaywallProject, the Welch News grew their paid digital… Continue reading Newspack alternative

If you’ve ever tried to go incognito with your web browser or cleared your cookies to read additional articles on a news site (and you were successful), you’re likely experiencing a cookie-based paywall solution approach. Cookie-based paywalls are easy to get around. Here at PaywallProject, we define a cookie-based paywall as a soft paywall. With… Continue reading Cookie-based versus IP-based paywall solutions

Google and Facebook haven’t given publishers many options when it comes to generating revenue. The two tech giants own virtually all of the digital advertising market. Not to mention, anyone can run an ad with moderate effort targeting their potential customers down to where they live and their occupation type. Is advertising impossible for local… Continue reading Subscriptions are the most sustainable pathway forward for local news

So you’re considering a paywall but aren’t sure which direction to go? There are various paywall-based strategies from hard-paywalls, soft-paywalls, free trials, donations, memberships, etc. Generally, we recommend trying all options, but there’s one method that works especially well. Most users that land on your site will not automatically subscribe unless they’re able to access… Continue reading How to convert casual readers into loyal paying subscribers