Here at PaywallProject, we are laser-focused on building sustainable revenue for local news publishers. What exactly does PaywallProject offer? Website development (all themes/plugins included) Flexible paywall subscription platform Strategy assistance to help grow revenue Migration from other platforms Built-in ad management Enterprise web hosting Premium analytics reporting via Plausible.io Automatically post stories to social media […]
Category: subscriptions
Cookie-based versus IP-based paywall solutions
If you’ve ever tried to go incognito with your web browser or cleared your cookies to read additional articles on a news site (and you were successful), you’re likely experiencing a cookie-based paywall solution approach. Cookie-based paywalls are easy to get around. Here at PaywallProject, we define a cookie-based paywall as a soft paywall. With […]
Subscriptions are the most sustainable pathway forward for local news
Google and Facebook haven’t given publishers many options when it comes to generating revenue. The two tech giants own virtually all of the advertising market. Not to mention, anyone can run an ad with moderate effort targeting their potential customers down to where they live and their occupation type. Is advertising impossible for local news […]
How to convert casual readers into loyal paying subscribers
So you’re considering a paywall but aren’t sure which direction to go? There are various paywall-based strategies from hard-paywalls, soft-paywalls, free trials, donations, memberships, etc. Generally, we recommend trying all options, but there’s one method that works especially well. Most users that land on your site will not automatically subscribe unless they’re able to access […]