Most publishers assume you need a hard paywall to generate reader revenue. One local news publisher is proving otherwise. This publisher has no paywall at all. Every article is free to read. Yet readers are still paying, and the numbers…
Subscriber churn is quiet. It doesn’t announce itself. One month a reader is engaged, and a few months later they’re gone, and most publishers never find out why. Here’s a number worth sitting with. A publisher losing 10% of subscribers…
It’s often difficult to cut through the noise when looking at an analytics dashboard. In most cases, a sea of data with no clear metric for what you, the publisher, should be focusing on. While top-level numbers like revenue and…
Your best subscribers are already your best marketers; they just need an easy way to share. That’s exactly what our new article gifting feature does. Here’s how it works: subscribers on eligible levels can send any article to a friend…
Most newspaper website redesigns fail before they launch. Not because the design is bad. But because the publisher is solving the wrong problem. They hire a designer, pick a theme, and spend three months obsessing over font choices and color…
Google just had a record quarter. Search revenue crossed $400 billion for the first time ever. The company is calling it an “expansionary moment” driven by AI Overviews. For publishers, it’s the opposite. It’s a contracting moment. And the data…
Your email list may be worth more than your paid subscriptions. Even if a subscriber never upgrades to a paid plan, their presence on your newsletter list creates real, monetizable value. Local businesses will pay premium rates to reach 20,000…
Publishers stuck on legacy CMS platforms face a difficult choice: stay with systems that limit growth or undertake the daunting process of migrating years of content to a modern platform. The good news is that migration no longer requires months…
Need to update subscription prices for dozens or even thousands of subscribers in Stripe? Changing pricing across your subscriber base is one of the riskiest operations a publisher can undertake—done wrong, it triggers billing errors, failed payments, and churn. This…
Launching a paywall for your local news site in 2026 is easier than ever. With tools like PaywallProject, publishers can quickly spin up a subscription-ready site, capture reader revenue, and stay focused on producing great journalism. Key Takeaways Why a…