It’s often difficult to cut through the noise when looking at an analytics dashboard. In most cases, a sea of data with no clear metric for what you, the publisher, should be focusing on.
While top-level numbers like revenue and conversions are important, we wanted to include data that helps you take action.
Know exactly the kinds of articles that convert your readers. We track both free and paid journeys.
See missed payments so you can reach out faster to prevent a churned subscriber.
Monitor paid subscribers who are going quiet. We define this by those paid readers who’ve not been active in a while. Keep them engaged and prevent churn.
Send special offers to warm leads: free readers who are highly engaged with your site but haven’t yet committed to a paid plan.
See which content is being gifted most often, and by whom. You can also send special offers to readers who are receiving a gift.
Ultimately, the goal is simple. Give you fewer numbers to stare at and more moments to act on. The data behind every metric here points to a specific next step, whether it’s reaching out, re-engaging, or rewarding a reader, so you’re never just watching your analytics. You’re using them to grow and retain your readers.
