A newspaper in a town of 758 people, in a county of 17,000, started selling online subscriptions with PaywallProject in early 2023. It began with virtually no online subscribers. $2,500+ A month in subscription revenue, up from almost nothing in…
A digital news site serving a city of about 180,000 people moved to PaywallProject in July 2022. Since then, its monthly subscription revenue has more than doubled and its email list has tripled. 2× Monthly subscription revenue, more than doubled…
Choosing a newspaper CMS is one of the highest-stakes technology decisions a local publisher makes. It touches everything from how fast a reporter can file a breaking story to whether the paper collects a single dollar in digital subscription revenue.…
Subscriber churn is quiet. It doesn’t announce itself. One month a reader is engaged, and a few months later they’re gone, and most publishers never find out why. Here’s a number worth sitting with. A publisher losing 10% of subscribers…
If you’ve searched for a way to charge readers for subscriptions on WordPress, WooCommerce Subscriptions has probably come up. It’s the biggest name in WordPress recurring billing, with over 100,000 active installs. But WooCommerce Subscriptions was built to sell products…
It’s often difficult to cut through the noise when looking at an analytics dashboard. In most cases, a sea of data with no clear metric for what you, the publisher, should be focusing on. While top-level numbers like revenue and…
Your best subscribers are already your best marketers; they just need an easy way to share. That’s exactly what our new article gifting feature does. Here’s how it works: subscribers on eligible levels can send any article to a friend…
After 10+ years working with hundreds of local news publishers, we’ve seen firsthand what it actually takes to build a sustainable local news business. PaywallProject was built on a simple belief: recurring paid digital subscriptions are the path forward for…