case study Archives | PaywallProject

case study, local newspaper, PaywallProject, subscriptions

How a Small-Town Newspaper Built Digital Subscription Revenue

A newspaper in a town of 758 people, in a county of 17,000, started selling online subscriptions with PaywallProject in early 2023. It began with virtually no online subscribers. $2,500+ A month in subscription revenue, up from almost nothing in…

Tyler Channell
October 3, 2026

case study, PaywallProject, subscriptions

Case Study: 127% Subscription Revenue Growth for a City News Site

A digital news site serving a city of about 180,000 people moved to PaywallProject in July 2022. Since then, its monthly subscription revenue has more than doubled and its email list has tripled. 2× Monthly subscription revenue, more than doubled…

Tyler Channell
October 3, 2026