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  • local newspaper, subscriptions

How to convert casual readers into loyal paying subscribers

How to convert casual readers into loyal paying subscribers

The best performing model we see for local news combines a paywall with a free registration wall and a weekly newsletter. It grows your email list, keeps readers engaged, and converts them to paid membership or donations. Why most casual…

  • PaywallProject
  • April 14, 2021
  • local newspaper

The Welch News Grew to 200 Paid Digital Subscribers in 3 Months Using a Free Registration and Newsletter

The Welch News Grew to 200 Paid Digital Subscribers in 3 Months Using a Free Registration and Newsletter

How a small town newspaper combined a WordPress paywall, free registration wall, and weekly email campaign to grow reader revenue and connect with subscribers across the country. Launching a digital subscription paywall for a local news website in rural West…

  • PaywallProject
  • April 17, 2020
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