How to bulk update Stripe subscriptions

How to Change Subscription Pricing the Easy Way

Need to update subscription prices for dozens or event thousands of subscribers in Stripe? This guide shows you two proven ways to bulk update Stripe subscriptions safely: manual updates and our automated SubSync migration service.

Option 1: Manually Change Subscription Prices in Stripe

If you have only a few subscribers, you can update them one at a time in Stripe. Here’s how:

  1. Create a new subscription level in your paywall plugin with the new price
  2. Copy the direct checkout link and go through the flow as if you were a new subscriber (do not complete payment)
  3. In Stripe, go to Products and select the new product
  4. Copy the product’s API ID and keep it handy
  5. Find the customer in Stripe that needs to be updated
  6. Add the new product to their subscription
  7. Remove the old product with outdated pricing
  8. Turn off proration if you want the new price to start on the next billing cycle
  9. Update the subscription level in your paywall plugin to match the new level

This process works but is tedious and error-prone if you have many subscribers to migrate.

Option 2: Automate Subscription Updates with SubSync

If you have dozens or hundreds of active subscribers, our SubSync plugin makes bulk Stripe subscription updates fast and reliable. Here’s what we do for you:

  • You create new plans in Stripe (annual, monthly, digital + print, etc.)
  • We migrate each subscriber to the new plan with proration turned off so the price change happens on their existing renewal date
  • We cancel the old plan for each subscriber
  • We pause new trials if necessary and migrate trialing users when they complete their trial
  • We start with a test batch, then move subscribers in small batches until everyone is migrated
  • We can also set up a rolling migration so each subscription updates right before its renewal date

This staged approach prevents billing errors and protects your recurring revenue.

Bulk Update Pricing for $0.50 per Subscription

Save time and avoid mistakes by letting us handle the process for you. Our done-for-you service includes planning, batch testing, and execution. Schedule Your Migration

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