Blog
Grow your audience and revenue, without the tech headaches.
Actionable insights and updates to help you grow a thriving subscriber community.
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Actionable analytics that drive paid subscribers for news publishers
It’s often difficult to cut through the noise when looking at an analytics dashboard. In most cases, a sea of data with no clear…
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Article Gifting: A Simple Way to Win New Subscribers
Your best subscribers are already your best marketers; they just need an easy way to share. That’s exactly what our new article gifting feature…
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Introducing the PaywallProject WordPress paywall plugin 🎉
After 10+ years working with hundreds of local news publishers, we’ve seen firsthand what it actually takes to build a sustainable local news business.…
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How to Design a Newspaper Website That Actually Grows Revenue
Most newspaper website redesigns fail before they launch. Not because the design is bad. But because the publisher is solving the wrong problem. They…
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Why SEO Is No Longer Enough: The Rise of AI Overviews (And What Publishers Can Do About It)
Google just had a record quarter. Alphabet’s yearly revenue crossed $400 billion for the first time, and search revenue grew 17% in the quarter.…
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Why Your Email Newsletter Is Your Most Valuable Asset
Your email list may be worth more than your paid subscriptions. Even if a subscriber never upgrades to a paid plan, their presence on…
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How to Migrate Your News Site to WordPress from Blox CMS, Drupal, or Any CMS
Publishers stuck on legacy CMS platforms face a difficult choice: stay with systems that limit growth or undertake the daunting process of migrating years…
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How to Bulk Update Stripe Subscriptions
Need to update subscription prices for dozens or even thousands of subscribers in Stripe? Changing pricing across your subscriber base is one of the…
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How to Launch a Paywall for Your Local News Site
Launching a paywall for your local news site is easier than ever. With tools like PaywallProject, publishers can quickly spin up a subscription-ready site,…
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Case Study: List Builder vs Conversion Champ
Two news publishers with nearly identical markets and starting points produced dramatically different results over one year. One grew their email list at twice…
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The Newsletter Flywheel: How to Build Your Email List and Convert More Readers
Setting up your newsletter correctly could be the most important thing you do for your publication this year. With the right framework, you can…
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Will a Paywall Hurt Your Traffic from SEO, Social, and AI?
Many publishers are still hesitant about putting up a paywall, worried it will hurt their audience engagement and traffic. However, data shows the opposite…
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7 Revenue Killers That Destroyed a 240-Year-Old Newspaper (And How to Avoid Them)
The 240-year-old Pittsburgh Post-Gazette is closing in May. I went through their website to see what went wrong. Spoiler: a lot. Pittsburgh has 2.4…
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