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Actionable insights and updates to help you grow a thriving subscriber community.
Why SEO Is No Longer Enough: The Rise of AI Overviews (And What Publishers Can Do About It)
Google just had a record quarter. Search revenue crossed $400 billion for the first time ever. The company is calling it an “expansionary…
Why Your Email Newsletter Is Your Most Valuable Asset
Your email list may be worth more than your paid subscriptions. Even if a subscriber never upgrades to a paid plan, their presence…
How to Migrate Your News Site to WordPress from Blox CMS, Drupal, or Any CMS
Publishers stuck on legacy CMS platforms face a difficult choice: stay with systems that limit growth or undertake the daunting process of migrating…
How to Bulk Update Stripe Subscriptions
Need to update subscription prices for dozens or even thousands of subscribers in Stripe? Changing pricing across your subscriber base is one of…
How to Launch a Local News Site in 2026
Launching a paywall for your local news site in 2026 is easier than ever. With tools like PaywallProject, publishers can quickly spin up…
Case Study: List Builder vs Conversion Champ
Two news publishers with nearly identical markets and starting points produced dramatically different results over one year. One grew their email list at…
The Newsletter Flywheel: How to Build Your Email List and Convert More Readers
Setting up your newsletter correctly could be the most important thing you do for your publication this year. With the right framework, you…
Will a Paywall Hurt Your Traffic from SEO, Social, and AI?
Many publishers are still hesitant about putting up a paywall, worried it will hurt their audience engagement and traffic. However, data shows the…
7 Revenue Killers That Destroyed a 240-Year-Old Newspaper (And How to Avoid Them)
The 240-year-old Pittsburgh Post-Gazette is closing in May. I went through their website to see what went wrong. Spoiler: a lot. Pittsburgh has…
Features vs. Benefits: Why Your Subscription Page Isn't Converting (And How to Fix It)
Your subscription page says “unlimited access” and “archive access.” Cool. But why should anyone care? Here’s how to sell benefits instead of features.…
How to Automate Your Newsletter: A Complete Guide for News Publishers
Newsletter automation is the secret weapon for converting free readers into paid subscribers. Learn how local news publishers are increasing revenue while saving…
Are Subscriptions Worth the Customer Service Hassle? A Publisher's Guide
Many publishers hesitate to launch paywalls because they fear overwhelming customer service demands. Learn why subscription revenue far outweighs support concerns, and discover…
All software and hosting is included and fully managed by our team.
We work with a number of WordPress themes specifically designed for news publishers. You’ll have the option to choose from our preferred template options (no extra cost) or one that you’ve already selected. We’ll apply your branding to the theme and get your site up and running fast.
We partner with industry leading fully managed WordPress hosting provider BigScoots to offer proactive site monitoring every 60 seconds. If an issue is detected with your website, no matter the time of day, our hosting partner works to resolve the problem right away.
No, all aspects of your website/paywall are managed by PaywallProject. Need a highly custom feature or function? Our development team will provide a free estimate.
Yes, regardless of your current CMS, we can migrate your site into WordPress. Contact us for an estimate.
On average, it takes about 2 weeks or less.
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